MarketMedia launches partnership with The Trade Desk

In an Australasian first, The Warehouse Group’s retail media network MarketMedia will partner with media buying platform The Trade Desk to pioneer a new retail media advertising approach for New Zealand brands.

MarketMedia clients and brands can now extend their advertising campaigns to over 70 new advertising partners and channels, including programmatic display, programmatic digital out of home, connected TV (CTV), audio channels, and target purchase-intent audiences more precisely on the open internet. 

Using MarketMedia’s self-service platform Zitcha, and fuelled by The Warehouse Group’s 
first-party data audiences of over 4.5 million customers, the partnership will give local brands a wide range of advertising inventory options through their partnership with The Trade Desk. 

MarketMedia already offers access to New Zealand’s largest retail audience and Blaine Hudson, MarketMedia’s Head of Product, Platforms and Data looks forward to the step-change the partnership will deliver.

“MarketMedia will now be the only retail media network in New Zealand that lets advertisers buy across 80-plus on and off-site channels easily within a single self-service platform,” says Blaine. 

“By integrating The Trade Desk to the MarketMedia platform, we can offer never-before seen solutions that aims to expand our client’s capabilities. With access to The Trade Desk’s inventory and our first-party data, plus closed-loop reporting through Zitcha, we’re helping transform advertising possibilities in New Zealand.”

James Bayes, VP Australia and New Zealand, The Trade Desk says, “Retail media is making brands rethink the way they activate their media investments. Our partnership with The Warehouse Group and MarketMedia can help advertisers reach The Warehouse Group’s customers across the open internet and close the loop between advertising activity and real-world sales.

“With leaders like The Warehouse Group, we’re driving the industry forward and helping advertisers across New Zealand work towards tangible performance improvements that translate to real business results.”

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