Shattered attendance records. Skyrocketing viewership. Exploding revenue. There might not be a hotter sport in the U.S. than NCAA women’s volleyball, and media partners and brands are falling over themselves to participate. “The hardest part is making sure we have room for everybody,” Jacqueline Dobies, vp of revenue and yield management at ESPN, told Adweek….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Two-Year turn for NZ Fashion Week
Meta Brings AI to Reels, Matches Creators With Brands at NewFronts
Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships