May 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

‘Chewy Claus’ Is the Gift That Keeps on Giving for Pets, Parents—and the Brand

This holiday season, ecommerce pet retailer Chewy has been in the giving spirit, fulfilling wishes for tens of thousands of pets across the country through its “Chewy Claus” program. But the popular campaign–now in its second year–has been a gift to the brand as well, providing it with real-life, heartfelt stories that have connected with…
Adweek Feed