December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

LA Kings Use Augmented Reality to Ask ‘Where’s Bailey?’

The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance and creative agency Ayzenberg Group to launch the Where’s Bailey? AR experience at Crypto.com Arena. The augmented reality game challenges fans to find the Kings’ mascot, a lion named Bailey, hiding in a mural designed by…
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