Mastercard campaign sees King Kapisi give Kiwi businesses the royal treatment

New Zealand music royalty King Kapisi has joined forces with Mastercard to celebrate small businesses in Aotearoa that reach the remarkable milestone of being in business for 10 years.

The initiative stems from the recognition that there are some life milestones that are so impressive that they deserve a letter from the King – like turning 100.

Ruth Riviere, country manager, New Zealand and Pacific Islands, Mastercard, said: “We reached out to King Charles to see if he would be interested in this collaboration, but he didn’t get back to us. So we sought out our own local luminary instead: New Zealand hip hop royalty, King Kapisi.”

Bill Urale MNZM, known to most by his stage name, King Kapisi, says he’s excited to get out and meet these incredible business owners: “I heard that Auckland institution and Karangahape Road icon, Eagle Bar, recently celebrated its 10^th year in business, so it felt like the perfect opportunity to give them a priceless surprise.”

Kurt MacIntosh, owner of Eagle Bar said, “Reaching this 10-year milestone with Eagle Bar fills me with immense pride and gratitude. It’s not just a business; it’s a place where our LGBTQIA+ community and allies have found a safe and welcoming home. These 10 years represent a decade of shared moments, resilience, and unwavering commitment to creating a space where everyone feels accepted.”

Small business owners in Aotearoa who have achieved the 10-plus year milestone can nominate themselves for the royal treatment via Mastercard’s Instagram page by tagging their business page.

“I jumped at the opportunity to celebrate those who have taken a risk, ridden the highs and lows, and achieved this amazing milestone. That’s the Kiwi can-do attitude that makes this place great, and it gets my royal seal of approval for sure.”

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