A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: In The Media Mix appeared first on...
Month: December 2023
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired...
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a...
A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom...
Streamers take Black Friday as an opportunity to slash prices and get more customers to sign up for ad-supported viewing....
StopPress caught up with Juliet Peterson, Senior Director of Content and BVOD, and James Hole, Senior Director of Revenue, at...
The culture and entertainment publisher BuzzFeed Inc. has been granted an additional 180 days to raise the price of its...
The PR, Experiential, and Social industry of Aotearoa came together last night to celebrate and honour the most outstanding campaigns...
Embarking on a bold journey, Barry's has launched 84 studios in 14 countries, setting the stage for an even more...
AUCKLAND, Thursday: Following a two-month entry period and two rounds of judging by 51 industry experts, the Commercial Communications Council...