When it comes to keeping up with the latest trends and staying culturally relevant, some brands struggle. While some always...
Month: December 2023
Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On...
Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watched engagement...
Marketers and advertisers have been calling for transparency into their advertising investments – from planning to activation, measurement and optimization – for...
Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their numbers...
To find out what truly matters in digital advertising, there’s no better source than the professionals who work in the...
The social publisher NowThis, whose trending news and entertainment videos often go viral on social platforms, has hired media veteran...
This is the last Data Privacy Roundup of 2023. And because it is the birthright of every trade journalist to...
Each year, StopPress asks a group of talented professionals in the local industry for their reflections on the year that...
When agency Jack Morton Worldwide created a real-life version of the home in mobile puzzle game Merge Mansion, the client...