Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy, Build Or Borrow? When should brands in-house...
Year: 2023
AUCKLAND, Today: KFC is turning up the heat for the return of its fan-favourite KFC Hot & Crispy Boneless, collaborating...
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is...
In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But...
AUCKLAND, Today: Retail media solutions provider Hyper and Liquorland have launched the Liquorland POS Media programme, set to debut in...
Monopoly's latest campaign is a brutal reminder that it's all fun and games--until your 8-year-old hands you an envelope that...
If the programmatic media supply chain had a theme song, it might as well be “Oops! … I Did It...
HYPER and Liquorland have announced the official launch of the Liquorland Point of Sale (POS) Media programme, set to debut in...
Artificial intelligence is coming to Tubi. Rolling out in beta today, the Fox-owned AVOD is using OpenAI's ChatGPT-4 to help...
The Works has promoted Claire Stapleton from the role of Creative Lead – Copy to Creative Director, underscoring its commitment...