In truth, it doesn’t matter when – or if – third-party cookies go away for good. Despite the industry’s collective...
Year: 2023
Amanda Lane has joined Nielsen’s New Zealand Commercial Team as Director of Media Measurement. Lane has more than 25 years’ experience...
Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while...
Independent Auckland media agency, Point Media, is rebranding to Momentum. Founded over six years ago by Natalia Taylor, well-known for...
AUCKLAND, Saturday: “Huge advertising contract up for grabs,” reads Shayne Currie’s Media Insider column (if you can call a full...
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn...
AUCKLAND, Today: The future prosperity of our industry rests on a multitude of factors; economic conditions, regulatory frameworks, the ongoing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy Me Maybe Could Experian acquire LiveRamp? Rumors abound,...
Acknowledging New Zealand’s weather-centric discourse and a market that is warming up to the dynamic and programmatic potential of Digital...
AUCKLAND, Monday: To mark World Environment Day, Better Packaging Co have plopped a four-meter-high poo made of plastic pollution on...