More and more people are creating content: 30% of people 18-24 consider themselves creators, as do 38% of those 25-34,...
Year: 2023
Doug Martin has long outlived the average "CMO tenure" now as chief brand and disruptive growth officer at General Mills....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The LUMA Escape LUMA Partners – the investment...
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart...
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered...
For the first time in 14 years, Nickelodeon has a new look. The network will spend the rest of 2023...
PubMatic's end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs. The post PubMatic...
AUCKLAND, Friday: BusinessDesk’s Daniel Dunkley reports that North & South magazine has been sold to School Road Publishing, the title’s...
PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called...
In direct communications, Meta account reps candidly admit the platform had an “error” or “bug” and commit to at least...