Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.
The post Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle