Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.
The post Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner appeared first on AdExchanger.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company