Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.
The post Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner appeared first on AdExchanger.
More Stories
How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks
Unlock Creative Effectiveness and C-Suite Buy-In With Neurodesign