Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into...
Year: 2023
Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week,...
AUCKLAND, Today: Special has announced the promotions of Jolene D’Souza and Josh Taylor-Dadds to group strategy directors. Chief strategy officer...
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: " like winning a...
Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return...
AUCKLAND, Wednesday: DDB Group Aotearoa and Destination Hauraki Coromandel launched the “world’s longest driving lottery” to encourage Kiwis to take...
Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to...
Scroll Media is backing a new research study to demonstrate the efficacy of gaming advertising for brands. The study will...
The Federal Trade Commission has accused Meta of violating a suite of child privacy protections such as the Children's Privacy...
WELLINGTON, Today: Mazda New Zealand has appointed The Monkeys Aotearoa, part of Accenture Song, as its creative and strategic agency...