The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement...
Year: 2023
Over the next few months (and years), we’ll likely see the introduction of new state laws protecting consumer privacy. These...
Pead, a creative communications and reputation management specialist, has announced the promotions of four team members across the corporate and...
Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great...
AUCKLAND, Today: Comms agency Pead, which now bills itself as “specialists in creative communications and reputation management”, Pead has promoted...
AUCKLAND, Today: MediaWorks has appointed Mike Watkins, the former boss of JCDecaux NZ, to run its outdoor advertising division, according...
Kiwi video production company, ODV, and Australian footwear brand, Archies, are creating a marketing universe with a charismatic character at...
AUCKLAND, Today: The Comms Council is two weeks away from revealing the for the 6th annual Pressie Awards finalists PR,...
During a recent session featuring Black women in gaming at Adweek's Nextech event, COEXIST founder Jaye "Letta J" Watts' opening...
YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on...