In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products...
Year: 2023
Meta's decision to launch an ad-free tier for Instagram and Facebook users in much of Europe has been positioned as...
Fans tuning into Saturday's NFL match-up between the Buffalo Bills and Los Angeles Chargers are going to see significantly fewer...
2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to...
At the close of each calendar year, we editors like to ask industry leaders what they learned that year and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI? More Like “Ehh, I Don’t Know About That”...
The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance and...
Ad tech is in an efficiency spurt. Consolidation happened at record pace in 2023. Challenging economic conditions led many companies...
Brands want to be more sustainable, but they're also under pressure to hit revenue goals in a tough market, and...
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss Hackl's finished manuscript for her...