December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads

The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022 were supposed to have set the stage for a growth spurt in 2023. But the amount of money advertisers spend on in-game ads still lags behind the amount of time audiences spend playing video games. […]

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