November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Tinder Celebrates Fluid Gen Z Connections for Online Dating’s Biggest Marketing Moment

New year, new hookup. As people set resolutions, some with a fresh approach to romance, the first Sunday in January is the busiest day of the year in online dating-known as Dating Sunday. On Tinder alone, the number of messages sent across the app surges by 22%, while likes increase by 18%. Dating Sunday (falling…
Adweek Feed