November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Year Ad Tech Went To The Cloud

To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of mar tech and ad tech in 2023. The deification of data clean rooms, the need for privacy compliance and this year’s generative AI explosion were just a few of the trends pushing businesses away from owning […]

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