Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI

If 2023 was the year marketers experimented with generative AI for ad creative, 2024 is the year most brands will really dive in. Today, marketing leaders are either implementing (29%) or piloting (7%) generative AI in their organizations, according to Nicole Greene, a VP analyst at Gartner. In the next six to 12 months, however, […]

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