December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TurboTax’s First Work From R/GA Will Culminate in a Super Bowl Spot

TurboTax will be back in the Super Bowl for the 11th straight year, but this time with a different take on the tax game from new creative partner R/GA. Under Wieden+Kennedy’s creative direction last year, the tax prep service told viewers “Don’t Do Your Taxes.” With R/GA at the helm, that message is now “Make…
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