December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AdExchanger’s Top 3 CTV Stories Of 2023

CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic – to shape CTV’s next phase of life.

The post AdExchanger’s Top 3 CTV Stories Of 2023 appeared first on AdExchanger.

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