December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

GroupM’s New Streaming Ad Initiative; Programmers Place Their Bets On Programmatic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards initiative. GroupM announced the Ad Innovation Accelerator on Thursday, which it hopes could lead to more nonstandard streaming ad formats – and technical standards for those formats to make sure they can run on any […]

The post GroupM’s New Streaming Ad Initiative; Programmers Place Their Bets On Programmatic appeared first on AdExchanger.

AdExchanger