December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adweek Podcast: Marketing Oppenheimer Was More Than Just an Ad Campaign

Director Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theaters will these sequences expand vertically to fill the entire screen. The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality. So how does a marketing team even begin to promote…
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