November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Conversion-Based Tactics Are Pressuring Marketers Out of Great Creative Ideas

If the pressure-tested marketer is honest–no matter how great the diversified, integrated plan looks–the nearly relentless focus on digital media, and the accountability and measurement that come with it, is exhausting. Digital fatigue is real. And these days, due to the seemingly endless quest for greater intel and activation at scale, so is AI fatigue….
Adweek Feed