November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Semafor Embraces The B2B Publisher Mindset

Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Rachel Oppenheim, chief revenue officer at digital news startup Semafor, speaking on this week’s episode of AdExchanger […]

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