e.l.f. Beauty’s True Crime Parody Calls for End to Cosmetic Theft

True crime isn’t always about murder. The genre can also include small-time scams, corporate espionage and, in e.l.f. Beauty’s case, missing makeup. The brand ventured into the true crime game with “Cosmetic Crimes,” which addresses the taboo topic of intergenerational makeup theft. This 15-minute satire uses the familiar formula of a hard-hitting documentary to tell…
Adweek Feed