MediaWorks lights up dominion road with new DOOH site

Ahead of the busy summer season, MediaWorks switched on a new digital out-of-home site on Auckland’s bustling Dominion Road.

The curved 12m x 3m landscape format will deliver high impact for advertisers in an unmissable location.

D72 is MediaWorks’ 89th large format roadside digital screen and will capture the massive audience flowing from the central city on this major thoroughfare.

Mike Watkins, CEO of Mediaworks Outdoor says “2024 is set to be an exciting time for Mediaworks Outdoor with significant new builds and re-skins scheduled, all with the use of market-leading Daktronic LED screens.

“In a highly competitive market, delivering quality assets is an expectation, and MediaWorks Outdoor aims to lead the way. We look forward to sharing our strategy and plans with our clients in the new year.”

Working with Group M, D72 will launch with high profile advertisers throughout December, including Doordash, BP, Ford, Smirnoff (Lion) and Hyoketsu (Lion).

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