Why REI Is Going Out-Of-Home For Its Outside-The-Box Marketing

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When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. REI has grown its OOH media from nothing two to three years ago toContinue reading »

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