The Interactive Advertising Bureau of New Zealand (IAB New Zealand) Programmatic DOOH Council is inviting buyers, demand-side platforms (DSPs), creative...
DOOH
The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at...
Following the successful delivery of New Zealand Rugby’s Dynamic DOOH campaign for Super Rugby 2023, LUMO Digital Outdoor has announced...
With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. One reason for this:...
AUCKLAND, Today: Briscoe Group has engaged DOOH retail media channels provider Hyper, to develop a “ground-breaking” new media partnership. The...
Dish, the popular food and lifestyle magazine published by SCG Media, has launched a new Digital Out of Home (DOOH)...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aim At The Heart, Hit The Stomach When...
Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against...
HAMILTON, Today: Globox Digital Billboards showed the power of numbers today (Friday) with the Duncan & Ebbett (luxury car dealer)...
Hamilton’s GLOBOX Digital Billboards showcased the power of numbers this morning with the home of Land Rover, Duncan & Ebbett, taking...