Selling CTV And DOOH As The Same Thing Undermines Their Value

Mark Zuckerberg’s “move fast and break things” mantra may have suited the early days of Facebook, but it’s a risky strategy for companies in high-trust environments like media platforms. Today, advertisers depend on the trustworthiness of their media partners, DSPs and platforms to communicate authentically.  A recent breach of this trust has jeopardized two valuable […]

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