DOOH has been thought of as pure branding, according to Elliott Hasiuk, principal for digital media at Part and Sum....
DOOH
OOH advertising spend is nearly back to prepandemic highs as of Q2 2022. This rapid rebound and growth are creating...
Remember when the meme-stock phenomenon caught fire last year? It was volatile, but it was also exciting, and the headlines...
AUCKLAND, Today: MediaWorks has unveiled two new digital out-of-home sites – one in Wellington and the other in Blenheim. MediaWorks...
Two new digital Out of Home sites for MediaWorks are set to go live ahead of the end of the...
AUCKLAND, Thursday: Major NZ DOOH media company Go Media has announced the appointment of Matt Field as national sales director....
AUCKLAND, Wednesday: To launch Lotto NZ’s refreshed Powerball platform, PHD and DDB partnered with Lumo to deliver a DOOH campaign...
AUCKLAND, Today: LUMO Digital Outdoor has unveiled a new partnership with global outdoor analytics platform Quividi, which it says will...
MediaWorks hosted an unforgettable experience for its agency customers in Wellington yesterday, with a tour of its new digital out-of-home...
WELLINGTON, Today: MediaWorks has hosted an “unforgettable experience” for its agency customers in the Capital, with a tour of its...