November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CMOs: It’s Time To End The Age Of BS

The marketing industry is calling out for leadership. And CMOs are responding: “Meh.”  Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. But according to a 2022 Gartner study, fewer than half of CMOs believe they can prove the value of their organization’s efforts.  They can’t answer the basic question […]

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