Inside Kimberly-Clark’s Ad-Tech In-Housing Strategy

As transparency and media quality continue to frustrate programmatic buyers, consumer packaged goods giant Kimberly-Clark is tackling these challenges directly by in-housing its ad-tech contracts. Hidden ad-tech fees and ads inadvertently ending up on low-quality media are spurring buyers to use a bevy of tactics to improve their programmatic buying, often by simplifying the path…
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