How A Gym Chain Became An Ad Data Seller

Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw … Wait, what? That’s right: This month, Planet Fitness became the latest brick-and-mortar business to join the parade of retail media networks. PF Media, as it’s called, has a three-pronged media and data sales approach: […]

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