As the founding partner of a booze-free spirits brand, it’s heretical for Marcus Sakey to say the following: “Don’t do Dry January.” And yet, the Chicago-based entrepreneur stands by the message, with its obvious nod to the iconic Patagonia “Don’t Buy This Jacket” campaign. To be clear, Sakey wants American consumers to snap up his…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards
Ryan Reynolds Spoofs Netflix’s Hot Frosty in New Aviation Gin Ad
Raine & Horne reshapes NZ real estate