As the founding partner of a booze-free spirits brand, it’s heretical for Marcus Sakey to say the following: “Don’t do Dry January.” And yet, the Chicago-based entrepreneur stands by the message, with its obvious nod to the iconic Patagonia “Don’t Buy This Jacket” campaign. To be clear, Sakey wants American consumers to snap up his…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
Streem hires Group Account Director for NZ Expansion
Exclusive: Marketing Job Postings Declined 42% Last Year