November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Peacock’s Record-Breaking NFL Streaming Ratings Don’t Tell You

Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal’s streamer delivered the most-streamed live event in U.S. history, with its exclusive NFL Wild Card matchup between the Kansas City Chiefs and the Miami Dolphins averaging 23 million viewers. Immediately, the accolades poured in, with headlines championing Peacock’s success, but experts say those…
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