November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals

The open web can be a scary place for brands. The targeting signals they once relied on are disappearing, and they’re wasting a ton of money on made-for-advertising sites. Instead of casting their net across the entire internet, some marketers are matching their own data to publisher data sets on the open web. Then, they […]

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