The open web can be a scary place for brands. The targeting signals they once relied on are disappearing, and they’re wasting a ton of money on made-for-advertising sites. Instead of casting their net across the entire internet, some marketers are matching their own data to publisher data sets on the open web. Then, they […]
The post As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs