May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Paramount Denies Any Nickelodeon Super Bowl Ad Sales Struggle

As Paramount gears up for its first-ever alternate Super Bowl broadcast on Nickelodeon, the company is setting the record straight. Speaking at ADWEEK’s Outlook 2024 in New York on Tuesday, Paramount ad sales chief John Halley denied reports that surfaced last week claiming the company is struggling to sell Nickelodeon’s Super Bowl inventory. According to…
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