May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Peacock Focusing on Retention Following Record-Breaking NFL Streaming Ratings

Time of possession is one of the most important stats in the NFL, and it’s pretty important for streaming services, too. Following Peacock’s recent record-breaking streaming TV audience for the NFL Wild Card matchup between the Miami Dolphins and Kansas City Chiefs, one of the big questions was whether the additional audience would stick around….
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