December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

ADWEEK’s TV Upfronts and NewFronts 2024 Calendar

If it seems like upfront announcements come earlier and earlier each year, they absolutely do. The 2024 TV upfront season is well underway, following a 2023 slate of events featuring new entrants and (mostly) in-person presentations. Among the early highlights, Paramount confirmed it will not return to upfronts week, opting again to host a series…
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