November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Marketer’s Guide to the Video Game Industry in 2024

The past year was one of contrasts for the gaming industry. It was both one of the most significant years for gamers, given an unusually large number of well-received titles, and one of the most challenging for game creators due to a swath of restructurings aligned with cutbacks in the broader technology industry. In both…
Adweek Feed