David Droga Rediscovers His 25-Year-Old Formula for a Good Ad

“How can you judge if an ad is good?” was the question David Droga was once asked by a global client. Now, 25 years later, his deliberately convoluted response has resurfaced at a potentially important moment for the advertising industry to consider. A video of a younger Droga reemerged this month, courtesy of online learning…
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