Each year, StopPress asks a group of talented professionals in the local industry for their reflections on the year that...
Month: January 2024
College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a...
In this election year, would-be leaders will promise the moon to win over the American public, but who will be...
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards...
Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing...
The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest...
Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV...
CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely,...
Fan engagement platform ARound partnered with spatial computing and augmented reality localization company Immersal to produce a WebAR solution that...