Adweek Podcast: The Economist Is Painting This Town ‘Read’ and Making a Mark on the US

The Economist is making moves, specifically into the U.S. market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference among U.S. audiences (specifically New York-based), while also appealing to the “reader of tomorrow.” On this episode…
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