Dove’s first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK’s Global Agency of the Year Ogilvy, puts on a spotlight on the stat that 45% of girls quit sports because of low body confidence. The spot, titled “Hard Knocks,”…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Poppi Will Advertise During Super Bowl 59
Here’s the Roundup for the Week Ending January 24
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad