November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dove’s Hard Knocks Message Encourages Body Confidence in Super Bowl Ad

Dove’s first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK’s Global Agency of the Year Ogilvy, puts on a spotlight on the stat that 45% of girls quit sports because of low body confidence. The spot, titled “Hard Knocks,”…
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