November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The New York Times Games Advertising Is More Than an Awareness Machine

The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. Since then, the publisher has also added homegrown hits like Connections, and slowly introduced advertising across the various gaming surfaces. (There are still no ads in the Games or flagship apps,…
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