November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Dotdash Meredith Helps Advertisers Convert From Cookies to Contextual

Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel. For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions. The publisher asks…
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