November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Some Cookieless Alternatives … Still Use Cookies

Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled for the end of this year. However, some solutions on the market that purport to prepare buyers and publishers for a future without cookies still use–and are greatly improved by–third-party cookies for targeting. The use…
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