November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

After Super Bowl Ad Controversy, Cetaphil ‘Made Things Right’ With TikTok Creator

On Friday, skincare brand Cetaphil dropped a regional Super Bowl ad about a real father and daughter bonding over football after Taylor Swift and Travis Kelce’s relationship created a spike in NFL interest among Swifties. The problem? It bore an eery resemblance to a series of TikToks by creator Sharon Mbabazi. As the spot began…
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